I’ve recently taken the time to play around with Google’s Display Ad Builder, and I’ll have to say that I’m pretty impressed with the speed with which you can make a pretty decent looking display ad. It probably takes about 30 minutes to make your very first ad, with getting used to the interface, figuring [...]
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Starting a PPC Campaign
PPC can be frightening at first. I’ve been managing PPC campaigns for a good while now, and if there one thing that I’ve learned, it’s that there is always a lot left to learn. PPC is amazingly powerful and quite overwhelming to the beginner. I remember starting my first campaigns and thinking, “Man, I hope [...]